I chose to analyze the Fargo Moorhead Humane Society’s video for Giving Heart’s Day 2013. Being an animal lover by nature, the video intrigued me. It was heart warming and at the same time heart-wreching to see an animal filled with so much happiness, unable to find a forever home or possibly not have funding for her conditions expenses. (Hence, why her owners surrendered her.) This is a good factor to have in an organization because it is simply stating the issue of what is being done and what needs to be done. The video highlights Esperanza, a dog who was born paralyzed due to spinal cord damage, needs a little extra care. The video then goes into Esperanza scooting along and trying to walk. For starters, being an animal lover, it didn’t take much for me to feel touched by this video. The author of the page could have simply showed a…
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